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G20 TRADE MISSION: BRIDGING MARKETS, EXPANDING CANADIAN TRADE IN SOUTH AFRICA 2025

NOVEMBER 2025

BBABC G20 SOUTH AFRICA TRADE MISSION 2025

This 10 DAY trade mission, November 2 - 12, 2025, to South Africa in November 2025, supported by Global Affairs Canada, aims to provide Canadian businesses with a unique opportunity to explore export potentials and establish connections within the vibrant South African market. Participants will engage in in-depth market research, participate in industry meetings with local distributors, and attend a curated B2B conference tailored to facilitate networking and insights into best practices. This mission not only focuses on identifying opportunities for growth but also emphasizes supply chain sourcing and collaboration, making it an invaluable experience for businesses looking to expand internationally. 

1) Canada Africa Conference

Curated to provide Canadian businesses with all the information you need to understand the South Africa market; networking opportunities with industry; panels with government officials; B2B meetings.

2) B2B Meetings

 We will coordinate and accompany you to B2B meetings, ensuring you have the support and guidance needed for successful engagements. 

3) Distributor Meetings

 We will create opportunities for businesses to pitch directly to distributors, fostering valuable connections that can lead to successful partnerships. 

4) Market Research

 We will provide pre-mission market research and data analytics tailored specifically to your industry sector. 

5) Pre & Post Mission Support

 Each participant will receive curated, export training, and industry-specific trade materials to support your research and preparation, along with follow-up assistance after the mission. 

RESERVE YOUR SPACE ON THE 2025 DELEGATION

Apply for a spot on the 2025 delegation

Highlights from our 2024 South Africa Trade mission

INVESTMENT $995 cdn

Your registration fee is non-refundable and covers your conference admission, curated itinerary, pre-mission market research, pre-mission industry contact research, meeting facilitations, coordination and administration of the 10 day mission.

Register for the 2025 Mission

YOUR BENEFITS for 2025!

50% Airfare Reimbursement

Receive up to$1500 CDN reimbursement on your flight costs

$2500 Reimbursement for Travel Expenses

Receive up $2500 CDN reimbursement towards your accommodations, ground transportation, and meals.

Export Readiness

 In partnership with Export Development Canada, participants will receive export readiness training.

Curated Itinerary

 We manage all planning and logistics, conducting targeted market research for your sector. We will arrange and facilitate meetings with industry stakeholders, local businesses, and distributors to ensure your on-the-ground experience is as productive and impactful as possible. 

Pitch Ready

 We provide pre-mission marketing materials support, assisting you in preparing all the necessary materials to effectively pitch and showcase your business. 

Connect with Trade Commissioners

 You will have the valuable opportunity to connect with trade commissioners on the ground, providing you with expert insights and local market knowledge to enhance your business strategy. 

RESERVE YOUR SPACE ON THE 2025 DELEGATION

Apply for a spot on the 2025 delegation

TESTIMONIALS FROM OUR 2024 SOUTH AFRICAN TRADE MISSION

Kula Foods experience in South Africa

Hear from Asha Wheeldon, CEO, of Kula Foods on her experience participating in last years Trade Mission to South Africa.

Leadertree experience in South Africa

Hear from Desmond McKenzie, CEO, of Leader on his experience participating in the 2024 BBABC Trade Mission to South Africa.

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Destination Africa is a subsidiary of the Black Business Association of BC

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